As a seasoned marketing expert with both client and agency side proficiency, Anna recognised that many businesses struggle to effectively navigate the complex digital landscape on their own. This sparked the idea for Skye Marketing – a digitally-focused consultancy offering both strategy and execution across critical channels to drive business results.
“After handling digital marketing efforts for companies large and small, I saw first-hand where many tended to fall short, especially smaller businesses with limited internal expertise and resources,” Anna explains.
“Targeting opportunities are missed, budgets squandered, and traction stalls. I launched Skye to fill this gap through specialised digital marketing mastery.”
Anna’s career trajectory leading to Skye was paved with digital marketing wins across a diverse client base. She managed digital media (PPC) SEM, paid social, affiliate and programmatic display and video for the education, FMCG, fashion, health and wellness, live entertainment, finance and automotive sectors both agency and client side.
“While the product or service differs across verticals, consumer insights remain the focus when developing marketing strategies and forming its execution and tactics in digital campaigns, regardless of the industry. We put the consumer front of mind.” she notes.
Today, Anna leads a growing team of digital specialists at Skye Marketing who share her passion for using data and technology to effectively attract, engage, and motivate consumer action. However, she also realises no two brands’ needs are identical.
Anna holds Bachelor Degrees in both Media Communications / Law. When away from Skye, you’ll likely find her enjoying Melbourne’s yoga and meditation scene or playing a game of tennis.
“We approach every client relationship as a partnership. Our process begins with listening and learning about their vision, buyers, challenges and goals. This allows us to develop truly customised digital marketing solutions to take their campaigns to the next level.”
