Digital marketing covers all efforts designed and implemented to increase awareness, interest, and consideration and conversion, repeat purchase and /or advocacy of your brand across online platforms and devices connected to the internet. Digital marketing is a targeted mix of campaigns across websites, social media platforms, search engines, applications, and a growing number of new, innovative channels set to improve the communication between businesses and their potential customers. The common components of a successful digital marketing campaign include a rigorous strategy built around business objectives, creative content paired with technical expertise, and consistent, transparent reporting and analysis to refine for better performance.
Digital marketing covers all efforts designed and implemented to increase awareness, interest, and consideration and conversion, repeat purchase and /or advocacy of your brand across online platforms and devices connected to the internet. Digital marketing is a targeted mix of campaigns across websites, social media platforms, search engines, applications, and a growing number of new, innovative channels set to improve the communication between businesses and their potential customers. The common components of a successful digital marketing campaign include a rigorous strategy built around business objectives, creative content paired with technical expertise, and consistent, transparent reporting and analysis to refine for better performance.
Modern business is conducted online, and without a refined, high-performing digital presence, it is likely your operations could rapidly fall behind your competition.
Websites, social media accounts and other digital platforms create a convenient way for consumers to search for your products and services, as well as find valuable content to keep them engaged, informed and entertained. Businesses across the world are leveraging this fact, and the internet is now filled with flexible, creative channels allowing businesses of all sizes to better target and interact with their target audiences in real-time. With this data and a range of sophisticated capabilities available, it also makes marketing more affordable and effective with unlimited reach potential when compared with traditional advertising methods.
When the right strategy is developed incorporating your specific business objectives and industry features, your business can maximise the appropriate tools available to increase ROI in generating new leads or sales.
With many digital marketing channels available, it can be overwhelming to decide which is best to achieve your business’ marketing goals. Jumping headfirst into all of them can spread your resources too thin and leave you struggling to see healthy returns. Equally, limiting your efforts to only a corner of the options available can leave a large portion of your potential audience untapped.
At Skye Marketing we identify your ideal customer and learn where they are spending their time online. Here we discover who you want to purchase your offerings, and where would they most likely be searching for them. This could be through digital media buying, over search engines such as Google or Bing, specific social media channels such as Facebook or TikTok, or perhaps they require a more indirect, nurturing content marketing campaign with a constant stream of information across multiple platforms. Every business is different and will require a unique marketing mix to achieve their goals alongside available budgets. At Skye Marketing, we delve into the right media mix to align with your goals during a strategy session.
Digital marketing services understand best practice knowledge and industry insights to deliver greater return on investment for their clients in exchange for a proportional management fee.
Creating, analysing, and optimising your own digital marketing campaigns can be near impossible without any experience, but it is important to ensure ROI is front of mind with your efforts. Outsourcing your digital marketing is the common solution for many, however it is crucial to select a reliable provider to place your business in the best stead with your campaign performance.
At Skye Marketing, you are consistently receiving the full range of services, including:
Digital marketing campaigns perform best when they are created with a marketing funnel model. A funnel works towards aligning digital marketing efforts attracting as many people as possible within a target audience, building their engagement, and nurturing them towards completing a specific sale from awareness, consideration, conversion and advocacy. At Skye Marketing we meet the customer where they are and not where we want them to be.
Skye Marketing do this by tailoring campaigns and content created within them to build brand awareness, pique the interest and spark consideration of your offerings within that audience, and then continuously deliver frictionless, high-performing customer experience until they are ready to make a purchase, submit an enquiry, or complete another task you desire from them.
Given the versatility of digital marketing campaigns and the myriad goals they are trying to accomplish, the time it takes to see results will naturally vary. Paid and organic digital marketing campaigns, such as Google Ads or Social Media Advertising, can use the consumer insights and keywords captured by the respective platform to deliver more immediate results from your campaigns. Depending on your industry competition, individual business goals and available resources, results can range from being achieved in a matter of days, weeks, or months.
The objective and goal of a paid campaign, how it is delivered, and the area of the funnel we aim to uplift will determine success.
Skye Marketing will partner with you to transform your digital goals and objectives into business growth and online success.
Our commitment is to become an integral part of your business and a trusted and valued partner. Skye marketing is outcome-based resulting in the right channels, platforms and approach for your business.
Skye Marketing is a Melbourne-based consultancy, committed to delivering transformative digital marketing performance and management for our clients and partners nationwide. Digital success starts with a strategic plan, a vision, and the capability, focus and commitment to bring that to life. Book a call today and find out how.
PPC (pay per click) and CPC (cost per click) are describing the same advertising activity: PPC is the system that a brand pays per click on their ad. CPC is the metric used to measure those clicks on their paid ad.
